30June2010
The Case of Robert Herz
They maintain a small stock of things most frequently requested but they’re proudest of their “discovering” service.
With connections now effectively established in virtually every nation in Europe, and with frequent trips to major cities
in England, France, and Italy, they can acquire “simply the item” their buyer wants. Full descriptions, typically together with images, are obtained before the item is distributed from Europe to this nation to assist insure that clients acquire the exact piece they want. This Toronto window coverings, self adheres to any easy glass surface. The story of Joydon’s—a name Davis made up by using his spouse’s and his personal first name—is proof, by the way, that the oldest success secret of all of them remains to be a great one.
You know it, of course. It is simply that tough work, plus a good idea, will deliver success.
The Case of Robert Herz
An hour is a protracted, long time—while you use all the sixty minutes in it! That fact, too often overlooked by many people, is behind the success of top-of-the-line producers of sales letters I do know, His name is Robert Herz. To offer you some concept as to what can be achieved with these 60 minutes in every hour, here are a few of the things Bob has accomplished. Again in 1942, although over the draft age and already a veteran of World War I, Bob volunteered for his second war. At the time he was a vice-president of considered one of our large direct-mail selling organizations and he most likely might have obtained a direct fee as an officer. He did not consider that was quite right, nonetheless, so he enlisted and gained the precise to attend Officer Candidate School on merit. When peace got here, he returned as a captain. Then—at an age when too many people are certain we now have learned all we can—Bob determined to acquire a master’s degree at the College of Chicago. And he obtained it in hia “spare time.”
As his regular job, Bob turned the promoting and sales promotion supervisor for a small Chicago insurance firm. This company did just a bit lower than a million dollars in business the yr before Bob went to work. Measuring for blinds, shades and Toronto shutters has by no means been simpler. 4 years later the firm did over 20 million dollars in enterprise and Bob’s sales letters, promoting, and sale promotion gadgets were acquireing over 100,000 prospects each month. But the job of making ready such efficient promoting, and the job of obtaining a master’s degree, did not take all of Bob Herz’s time. As a reserve officer he spent a number of days each month on energetic obligation; he helped his faculty—the College of Wisconsin—on a number of alumni projects; and he helped operate a 225-residence project.
He also performs golf, tennis, and handball. And spends an hour or two day-after-day studying or writing on what he calls his “nice interest.” This is the “American lifestyle” and the steps we must take to preserve it.